Position Summary:
Development in Gardening is seeking a Marketing and Communications Manager to join our global team. This new role for the organization will help develop and execute an integrated communications, marketing, and engagement strategy to enhance donor engagement, amplify program outcomes and elevate global awareness around DIG’s mission.
Organizational Overview:
Development in Gardening (DIG) is an international 501(c)3 nonprofit dedicated to improving the nutrition and livelihoods of some of the world’s most uniquely marginalized people by teaching them to plant regenerative gardens that grow health, wealth, and a sense of belonging. DIG is headquartered in Atlanta, GA with current programs growing in Kenya, Uganda, and Senegal. Our Core Programs (DIG’s Farmer Field Schools, Priority Household Projects, and Indigenous Foods Preservation Project) are having a measurable impact on household nutrition and health, financial and climate resilience, food security and social cohesion. We prioritize people who are uniquely marginalized in their communities, as the barriers to their success and upward mobility are nuanced and their needs are largely unmet by other service providers.
Responsibilities:
Ensure the positioning of DIG, in all messaging, wholly reflects and supports its uniqueness in the non-profit marketplace and its long-term business strategy
- Develop and implement a cohesive communications and marketing plan across current and future channels(Current channels include: website, Facebook, Instagram, LinkedIn, annual and quarterly reports, press releases, and newsletters)
- Ensure brand and voice consistency across all platforms and stakeholder groups
Communications and marketing strategy
- Prioritize marketing and communication plans according to DIG’s business strategy
- Update and reflect the evolution of DIG’s business strategy over time
- Bring new, innovative ideas to communications and marketing strategies
- Offer creative communication solutions to unique challenges and in crisis situations and work with key stakeholders on messaging
Content strategy and management
- Oversee content strategy and development, including collaborating across departments to discover, craft, and amplify compelling stories that resonate with diverse audiences
- Produce annual impact reports and regular newsletters, and contribute to production of donor reports
- Learn relevant industry trends in DIG’s field of work, e.g., agroecology, food systems, international development, food sovereignty movement, etc.
Digital channel strategy and management
- Manage DIG’s presence on social media, including building out a robust editorial calendar, developing posted content, and tracking metrics
- Interpret and present insights from social media data/analytics to drive better results
- Identify and consider appropriate new or emergent platforms that are the right-fit for the organization to engage in
- Maintain DIG’s digital library of assets and develop strategic plans for future asset needs
- Maintain DIG’s website to reflect current initiatives and noteworthy achievements
Manage all contributors, budgets and processes within the communications/marketing department
- Lead and manage contractors, local photographers, videographers, local team contributors, designers, etc.
- Develop department budgets, evaluate results, and adjust strategies as needed
Media engagement
- Develop and maintain deep relationships with key media, press, influencers, and stakeholders across outlets
- Identify key moments for press engagement and craft impactful press releases
- Elevate DIG’s image and reputation through careful messaging, visual consistency, and presence on public-facing platforms like Charity Navigator
- Help establish DIG as a thought leader by identifying opportunities to participate in international national, and local conversations on agroecology, food systems, international development, food sovereignty movement, etc.
Support the goals of the Development Department
- Contribute to grant applications and donor reports as needed
- Support with event planning from concept to execution
- Collaborate on corporate partnerships and donor-related marketing programs
Desired Candidate:
- Expertise in Communication and Marketing Strategies: proven track record in developing and implementing communications and marketing strategies, as well as creating growth plans in these areas
- Skilled in Leveraging and Managing Various Social Media Platforms and WordPress Hosting Software
- Strong Leadership and Organizational Skills: organized and capable of leading their department, managing projects, and collaborating effectively with diverse teams
- Exceptional Communicator: excels in written, spoken, and visual communication, viewing good communication as storytelling to drive meaningful connections. Comfortable with presenting to leadership, key stakeholders, investors, and others.
- Enjoys a Collaborative Design Approach: employs a collaborative design approach and demonstrates exceptional listening skills, emotional intelligence, and the ability to work well both independently and collaboratively
- Interested in DIG’s Mission and Field of Work: possess authentic interest in the principles and practices of agroecology, food systems, and community led development, and deeply aligns with DIG’s mission
- Flexible and Adaptable: comfortable with ambiguity, able to balance competing priorities, learns on-the-go in a fast-paced environment, maintains a growth mindset
- Creative Problem-Solver: exhibits creative problem-solving skills and able to think innovatively to overcome challenges
- Lean Mindset: able to be creative and execute ideas on a restricted budget
- Results-Oriented: able to execute strategies effectively deliver intended results on time, and show the impact/results
- Dedicated to Amplifying Local Voices: prioritizes and celebrates ethical storytelling
- Holds a College Degree: graduated with a higher education degree in journalism, creative writing, communications or visual arts preferred or show us why your experience is enough
- Experienced in Constant Contact, Social Media Planning Tools, WordPress, and CRM’s like eTapestry
- Proficient in spoken and written French is a plus
- Experience successfully growing communications for a small global non-profit highly desired
Work Environment:
- Full-time position with flexible, remote work
- Occasional early morning/evening calls due to global team
- Approximately 10% travel, including international and remote locations
- Reports to the Executive Director
Benefits:
- Competitive salary
- Benefits package including IRA and QSEHRA
- Flexible paid time off
To Apply:
Email your resumé, cover letter, and portfolio* to Jobs@DIG.org
*Portfolio:
In addition to your cover letter and resumé, please email us a portfolio (PDF or similar) with 3-5 samples of your communications or creative work. This could be a blend of writing samples, videos created or produced, podcasts produced or edited, content you created for a website, stories, and media you’ve developed, an op-ed you wrote, a media pitch to a prospective client, or something else. Whatever you feel is representative of your best creative work.
Email your portfolio as a PDF document along with your resume and cover letter to Jobs@DIG.org
We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, and a keen talent for storytelling. We are not looking for a checklist that exactly matches the job description.